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Advanced Diploma of Marketing - BSB60515 | CRICOS 087580M



This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.


JOB ROLES


Once students have completed the Advanced Diploma of marketing, they will be able to seek employment as a business manager or have the skills and knowledge to begin a business venture in an industry of their own selection. Possible job titles relevant to this qualification vary across different industry sectors, which includes:

  •     Marketing Director
  •     Marketing Strategist

QUALIFICATION RULES AND UNITS OF COMPETENCY

8 units of competency are required for award of this qualification: 4 core units + 4 elective units.

Core Units:

BSBMKG603 Manage the marketing process

BSBMKG607 Manage market research

BSBMKG608 Develop organisational marketing objectives

BSBMKG609 Develop a marketing plan

Elective Units:

BSBCOM603 Plan and establish compliance management systems

BSBDIV601 Develop and implement diversity policy

BSBMKG515  Conduct a marketing audit

BSBWHS605 Develop, implement and maintain WHS management systems


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Testimonials

  

I found the right path towards my career destination after joining NECT. It was a great experience.


(Hasan Ali, NECT Student)